Summary: Open supply catenary system makes of mobile phone course of study enter a doorsill all-time reduce, what the success of millet arises to capital market is tremendous and exciting, the mobile phone that lets roll out oneself becomes a kind of fashion in China. But the logistic likelihood of those story backside that are told about repeatedly won'ts do at all, the Internet mode that for instance hardware free service collects fees, you must fight in that way like company of a mobile phone above all. Roll out oneself mobile phone, had become a kind of fashion nearly two years in China, lend this successful ascend body club of one billion four hundred and ten million and sixty-five thousand four hundred and eight dollars in millet science and technology especially later -- this company was used merely for this be less than 5 years of time. No matter be comic dialogue actor, english teacher, know a personage, still be Internet company, try this tide on the station. Network security company is for instance rare yesterday tiger the 360 mobile phones that also rolled out oneself. Such perhaps the story happening: The success of millet arose to shake in capital market above all, cause capital to be opposite thereby of this domain compete for, these capital are not holding give somebody a new lease on life in the arms certainly the target of a millet, but it is easier that they know to this is find audience and the story that accept Pan Xia, the Internet tycoon that for instance those hands hold heavy gold -- part of the person that they acted main drive in this tide. To Chinese Internet company, after experiencing the hurricane that is as long as ten years, in them a few it is gradually before new game regulation backwater come down, to maintain growth and current market prise, they need new old practice, and the mobile phone is a good theme it seems that: When they are done so, millet science and technology becomes the evidence that is cited repeatedly. And the father Lei Jun of millet science and technology, also be in intended innocently between the part that acted the person that similar story gains ground and tide to aid pusher, he is in all the time not tire of its are irritated ground compose builds about the mobile phone baronial and narrative: We are not companies of a mobile phone, however company of a mobile Internet. Long-term since, chinese Internet company formed a kind of basic understanding that about be in this industry succeeds: Why to no matter pass,plant means, you must user of keep a firm hand on and their behavior. When the successful mode absent when operating system and applied level or future are remote, will obtain and control an user through mobile phone screen, become the most popular, most hands-down also old practice. In this respect, apple and cereal song company were acted " accomplice " part, former card understands a mobile phone need not be a mobile phone merely (but actually this is presentative only, no matter how App Store succeeds, malic core remains mobile phone) , offerred a superexcellent cap for Chinese epigone -- the pattern that hardware imposes software to add a service, this mode is read aloud to impose the pattern that applied kimono Wu collects fees freely into hardware in China. And if do not have latter operating system opening a source to install eminent (assumed a huge sum to develop charge and development giant ecosystem this one among them the most difficult task) , chinese company wants to succeed even if dare not imagine, at least also tall camp low success is led, this even if is to be used in SamSung also hold water on such tycoon body. Another lets a mobile phone make the main reason of the most hands-down story, it is China has the mobile phone with the the biggest, most perfect also whole world to produce chain, if you have an idea, so you should walk up to Shenzhen only (may need to hit) of a phone only sometimes, come true for you with respect to meeting somebody, and the price is normally low breathtaking. This is meant, of this industry enter a doorsill by all-time reduce, the regulation that the industry runs also from the supply in the past catenary decides everything, change decides everything for the user, want to have an user only, other be nothing difficult -- want in front the person step billow of those mentioned mobile phone tide, they had formed their user to accumulate. Of course, china's huge user cardinal number also is an indispensable element, come so you do not have even if off-the-peg user, want to aim at market of a fractionize only, can acquire good shipment amount, although this can't let you possibly realize gain, but enough is helped you are attracted and persuade investor, compare those more of the project that Internet turns judge hard, the mobile phone is it seems that one only by intuitionistic the opportunity that goes up to be able to hold. Not only such, because normally venture capital investment adopts city to sell city of rate and rather than to be filled with,lead be worth as appraise fiducial, mobile phone business because its are tall the guest is monovalent, in this the respect often can touch many petty gain. To company of a few Internet character, at this o'clock likewise they are cared about, if investor cannot come to its traditional Internet business and distinction of business of its mobile phone,appraise is worth, so they can continue probably the estimate with original continue to use is worth mode, and the mobile phone is one increases the chance with sale, more good-looking newspaper allowing money. Although it may hurt profit, but the fast growth that battalion restrains is OK and short-term puzzle investor. And the poineering company that joins model to those actually, only may appropriate items of expenditure looks mode goes evaluating it, what this means the estimate that takes indissolubility to run a company only to be worth is very few one part. And in the long run, they still can engraft to investor such subconscious: In view of their layout on mobile phone screen and consequence, they can continue to lock up calm user, the dominant position that carries its in PC thereby transfers a mobile phone to carry. Just this kind of logic is likely oversight a such facts: The choice uses which kinds of mobile phone, it is the right of the user, and once he / she decides with a kind new mobile telephone replaces original mobile phone, he / company general also cannot be opposite that mobile phone of her backside again its bring to bear on influence, even if apple is not exceptional also; Same, you also cannot ask the user is installed truly or do not install a certain application. In some kind of congenial gene that earlier phases is inputted secretly, may make this industry whole is damaged finally, become especially the growth of industry of Chinese mobile phone already close to backwater when. A lot of participator place a hope at so called hardware free, application and the mode that serve gain will save this industry, because the core component of this industry masters in international tycoon hand (perhaps China be is an exception, it tries to break through) somewhat in core component link, and they are short-term change profit pattern unlikelily, because of the production cost of this hardware won't infinite extruding goes down, as to application and service, it is additionally one kind of game. Final, if a company cannot form brand loyalty and excessive price, will not exist go down. Otherwise, the difficult problem that once puzzled mobile phone of mountain fastness function all the time -- pass all sorts of illegal or the mode of the means profit that makes edge ball, may new and occupational smartphone, this will force card of the essay in more into blind lane. This year first quarter, share of malic mobile phone rises considerably, exceeded millet for a time, it is a bad omen: When the user that becomes those is willing that pay tall excessive price faces the dilemma of the choice, they may turn to an apple to be thought so more credible alternative. This is opposite probably China's greatly small mobile phone firm, it is to write down alarm bell, the user can give the company that those try hard to let product content be worth somewhat finally award, abandon to those content are worth without place or do not value their company, subsequently investor also can return this fact afresh. But OK and affirmative is, only by splendid speech, one-sided alleges the victory to the apple, and the good name that takes move of one individual character, the person be entered newly that can not allow these mobile phone markets or the person that follow is won abiding temporary even respect. As a result of almost all and OK the link that builds low cost dominant position becomes open resource, unless you can to supply chain link to undertake unifinication conformity, build low cost dominant position very hard otherwise -- China serve as somewhat to appear to hope to be on this kind of mode. Then, if you hope to succeed, must build distinct brand impression and public praise through differring dissimilation. Yin Sheng thinks, your or focusing is in fractionize market, resemble the GoPro of camera domain, develop corresponding application and service project, or focusing at the mobile phone replace a product, for instance similar Apple Watch such portable intelligence terminal, develop the application that suits, but connect Apple Watch at present not lukewarm also not fire. Or, your oneself is the person be offerred distinctly of a certain fundamental application and service, these distinctive application and service are possible what enough lets an user ignore you is other and insufficient and insist to choose you, take the pattern that free service of so called hardware collects fees even. But no matter be which kind of mode, use the copyist that pays any price scarcely, may make everything tries all one's previous efforts wasted. And in this kind of adverse environment, you still must taste a company to succeed in that way like one family property above all, you cannot let yourself make one hammer deal, this is meant must satisfy ceaselessly exceed an user to anticipate even, form benign loop. Yesterday when closing quotation, strange tiger the share price of 360 steeps fall 9. 6% , be in all in without exception in it is performance is the poorest one of: The A with the insanity before 9 months different, US stock investor is opposite it seems that similar story not quite cold, at least 360 still must prove oneself can make exception. CNC Milling